Advantages of Mobile Marketing: There are numerous benefits, as they provide platforms for direct advertising, customer engagement, market research, and the promotion of sales. For example, a fashion retailer can use these platforms to launch a new collection by sending exclusive previews to their loyal customers, thereby not only driving sales but also strengthening brand loyalty.
For direct marketing, a manufacturer can use this platform to send interactive ads showcasing their latest model to users who are interested in automotive news. They use click-through rates and conversion rates to measure the effectiveness of the ads in engaging users and converting interest into action.
In order to improve customer engagement, a beauty brand can use the platform to create an interactive quiz on skincare routines that engages users by providing personalized product recommendations. They measure likes, shares, comments, and time spent on the campaign to measure the effectiveness of the campaign.
Lots of tech companies conduct surveys for market research through the platform that collects user feedback on potential features for their upcoming software releases that help them in product development. They can measure response rate and quality of feedback, such as quantitative scores and qualitative insights that help measure the market's needs and perceptions.
To improve promotion and sales, an online bookstore uses mobile marketing platforms to send out notifications about a weedend flash sale on bestsellers to users who have previously shown interest in similar genres, which helps them make immediate purchases. They use the sales conversion rate and the average order value, which helps them in promotional activities on sales volume and value.