Few points on disadvantages of outbound marketing are:
- Outbound marketing uses paid formats that add charges each time the message is displayed.
- It shows the ad in clusters that do not return measurable responses.
- It keeps paying for exposure that does not match the return.
- It uses fixed-rate placements that block smaller firms from joining campaigns.
- It maintains ad schedules that require steady payments for the entire duration.
Also check out its advantages and disadvantages for more information on outbound marketing.