Points on positives of outbound marketing are:
- Outbound marketing repeats the message across multiple high-traffic touchpoints people move through.
- It keeps the message visible during early moments when buyers build their first impressions.
- It brings the message to audiences who browse without looking for specific products.
- It puts the brand in front of groups that stay within traditional media habits.
- It spreads the brand across physical touchpoints that reach households without internet access.
Check out complete advantages and disadvantages of outbound marketing.