Some pros on agricultural marketing are:
- Agricultural Marketing supports crop grading and quality certification, helping farmers demand premium prices for superior produce.
- It provides certification support for meeting international quality and safety standards required for export.
- It enables direct sales to bulk buyers, reducing time spent in middlemen warehouses where food often degrades.
- It connects farmers directly with end buyers, removing multiple layers of commission-based intermediaries.
- It connects farmers with institutional buyers like hotels and processors who offer long-term supply contracts.
Detail list of advantages and disadvantages of agricultural marketing are discussed so check it out.