Some characteristics of consumer market are:
- Consumer markets segment buyers by age groups to match products with clear preference patterns.
- They classify households by income levels to align offerings with spending capacity.
- They group people by interests and values to predict consistent lifestyle choices.
- They categorize users by buying behavior to understand loyalty, usage, and purchase frequency.
- They separate markets by geographic regions to adjust products for climate and location.
- Consumer markets track price sensitivity to understand how strongly buyers react to cost changes.
- They monitor brand awareness levels to measure how familiar consumers are with available options.
- They study purchase intentions to predict how likely different groups are to buy specific products.
- They analyze media exposure patterns to align promotions with the channels consumers use most.