Some characteristics of distribution are:
- Distribution involves the systematic movement of goods through marketing channels so products are available to customers at the right place and time.
- It determines channel coverage which influences how extensively products reach the market.
- It organizes intermediaries which defines the roles performed within the distribution system.
- It arranges inventory locations which ensures steady product availability at sales points.
- It manages order processing which affects the speed of product delivery to customers.
- It controls physical handling which reduces damage to goods during movement.
- It decides channel intensity which governs the number of outlets carrying the product.