Some characteristics of industrial marketing are:
- Industrial marketing serves production-based firms to support operational needs.
- It offers detailed specifications to help businesses assess product performance.
- It involves multiple decision-makers to align budgets and requirements.
- Industrial buying follows long cycles because quality and terms are reviewed carefully.
- It depends on repeat purchases to maintain steady production flow.
- It uses long-term supplier relationships to ensure reliable sourcing and service support.
- It requires price negotiations to balance cost targets with technical requirements.
- It follows contract-based purchasing to fix terms, delivery schedules, and service levels.
- It depends on after-sales support to maintain equipment performance and reduce downtime.