Some characteristics of international marketing are:
- International marketing customizes products to match various cultural expectations.
- It studies global demand patterns to select profitable markets.
- It adjusts communication styles to match local customer behavior.
- It uses different entry methods depending on risk and investment levels.
- It evaluates performance across countries to measure strategy effectiveness.
- It sets international pricing strategies to remain competitive across different economic conditions.
- It manages global distribution networks to ensure products reach international customers efficiently.
- It complies with foreign regulations to operate legally in each target market.
- It monitors global competition to position the brand effectively against international rivals.