Some characteristics of market orientation are:
- Market orientation gathers customer insights to guide decisions that match real needs.
- It studies competitor actions to help firms position their offers effectively.
- It tracks market trends to adjust strategies when buyer preferences change.
- It coordinates internal activities to deliver value that customers recognize easily.
- It evaluates customer feedback to improve products that support long-term loyalty.
- It studies customer lifetime value to guide actions that increase retention.
- It monitors service quality to support experiences that strengthen customer trust.
- It reviews purchase barriers to help firms remove obstacles that limit conversions.
- It examines post-purchase behavior to shape efforts that build deeper customer commitment.