Some characteristics of market segmentation are:
- Market segmentation divides buyers into meaningful groups based on common traits.
- It uses measurable factors like age, behavior, or geographic location.
- Segmented groups respond differently to marketing actions.
- Several segmentation types exist to match diverse market needs.
- Real customer patterns confirm segmentation accuracy in real markets.
- It prevents generalization by giving each segment a unique audience profile.
- It stays flexible so companies can adjust to changing customer behaviors.
- It maintains clear boundaries between segments to support precise targeting.
- It remains practical by helping marketers focus on the most profitable segments.