Some characteristics of marketing communication are:
- Marketing communication delivers planned messages across defined audiences which improves brand understanding.
- It uses consistent brand cues across materials which strengthens audience recognition of the brand.
- It applies a unified tone in communications which improves the coherence consumers perceive in messages.
- It provides structured informational content in materials which increases accuracy in interpreting brand claims.
- It includes clear visual identifiers in campaigns which enhances recall of key brand elements.
- It supports simple two-way feedback channels which improves consumer confidence in brand information.
- It maintains a stable narrative theme across touchpoints which enhances recognition of the brand’s storyline.
- It adds brief explanatory statements within messages which increases clarity of specific product benefits.
- It offers relevant contextual examples in communication which raises the relevance consumers associate with the brand.