Some characteristics of marketing environment are:
- Marketing environment changes often to help businesses respond to new market conditions.
- It includes internal and external forces that influence business decisions.
- It has linked elements so one change affects many marketing activities.
- It brings uncertainty and makes companies adjust plans when conditions shift.
- It depends on customer preferences to guide strategies that match what people want.
- It is affected by government policies to keep business operations legally compliant.
- It relies on technology developments to support modern marketing activities.
- It is influenced by cultural values to ensure messages respect local beliefs and practices.
- It requires continuous monitoring to keep business strategies relevant in changing markets.