Some characteristics of marketing information system are:
- A Marketing Information System gathers essential data to help managers understand market situations.
- It organizes information from multiple sources for accurate evaluation.
- It processes patterns and trends to support timely marketing decisions.
- It uses different tools and inputs depending on business needs.
- Its outputs are checked for accuracy so decisions remain trustworthy.
- It stores information securely so records stay reliable.
- It updates data regularly so insights remain current.
- It shares information across teams so decisions stay aligned.
- It tracks long-term trends so future planning improves.