Some characteristics of marketing myopia are:
- Marketing myopia focuses on product features instead of solving customer needs.
- It defines the business too narrowly which limits how companies identify new market opportunities.
- It prioritizes short-term sales goals which weakens long-term customer relationships.
- It relies on existing success formulas which slows how firms adapt to industry changes.
- It measures performance using internal assumptions which makes businesses ignore evolving customer expectations.
- It assumes current customers will stay loyal which reduces how firms prepare for competitive challenges.
- It relies on past market success which weakens how companies plan for future industry shifts.
- It overlooks emerging customer groups which limits how firms expand into growing market segments.
- It focuses on internal production capacity which restricts how businesses respond to changing customer demand.