Some characteristics of packaging are:
- Packaging protects the product from damage so customers receive it in safe and usable condition.
- It cushions fragile products so customers receive them without cracks, dents, or breakage.
- It seals items securely so customers get them fresh and free from contamination.
- It shields goods from moisture and dust so customers open them in clean and protected condition.
- It stabilizes products during transport so customers receive them without leaks, spills, or distortion.
- It maintains the product’s shape and structure so customers handle it easily when they first open it.