Some characteristics of promotion are:
- Promotion communicates its value clearly so customers understand the offering easily.
- It expands its message reach so customers recall the offering more quickly.
- It ensures timely delivery of information so customers assess its relevance more accurately.
- It aligns its channels effectively so customers form clearer expectations about the offering.
- It uses precise audience targeting so customers face less uncertainty during the decision process.
- It maintains stable message frequency so customers recognize its benefits more strongly.