Some characteristics of rural marketing are:
- Rural marketing covers scattered villages to reach buyers in remote areas.
- It depends on agriculture-based income to follow seasonal buying power.
- It uses personal communication to build trust and explain product value.
- It offers durable, affordable products to match cautious spending habits.
- It relies on local influencers to support community-led purchase choices.
- It uses limited media channels to overcome low mass media reach in villages.
- It adapts pricing structures to suit low and varied income levels.
- It focuses on relationship-driven selling to maintain long-term buyer loyalty.
- It distributes products through small local retailers to ensure easy access for village consumers.