The primary difference between a buyer and a user is that a buyer is the person who makes the purchase decision and pays for the product, whereas a user is the person who actually uses or consumes the product. In many purchasing situations, the buyer and the user are different individuals, such as when parents buy products that are used by children. The buyer’s role focuses on evaluating price, value, and purchase terms, while the user’s role centers on product functionality and experience. This separation of decision-making and consumption clearly distinguishes the buyer from the user in marketing and consumer behavior.
| Basis of Difference | Buyer | User |
|---|---|---|
| Primary Difference | The buyer purchases and pays for the product. | The user consumes or uses the product. |
| Role | Responsible for the buying decision. | Responsible for actual usage. |
| Decision Authority | Has financial or approval authority. | Usually has no purchasing authority. |
| Focus | Focuses on price, value, and necessity. | Focuses on usability, comfort, and performance. |
| Stage in Buying Process | Involved during purchase and payment. | Involved after purchase during consumption. |
| Marketing Influence | Influenced by promotions, offers, and budgets. | Influenced by experience and satisfaction. |
| Relationship | May or may not use the product. | May or may not be the buyer. |
| Examples | A parent buying a toy or laptop. | A child playing with the toy or using the laptop. |