Skip to content

What Is Marketing

  • Home
  • Toggle search form

Difference Between Needs and Wants

Posted on November 30, 2025 By whatismarketing.org

The primary difference between needs and wants is that needs are basic necessities required for survival, whereas wants are desires that provide comfort and satisfaction. For example, food is a need because we must eat to live, but chocolate is a want because it is enjoyed for taste and pleasure.

Main Difference Between Needs and Wants
Basis of Difference Needs Wants
Primary Difference Needs are basic necessities required for survival. Wants are desires that provide comfort and satisfaction.
Nature Essential and compulsory for daily living. Non-essential and optional based on preference.
Priority Highest priority in budgeting and decision-making. Lower priority and considered after needs.
Impact on Living Directly affects health, survival, and well-being. Affects comfort, pleasure, and lifestyle.
Frequency Regular and ongoing in daily life. Occasional and based on desire or trend.
Budget Share Takes a major share of income. Depends on extra income after meeting needs.
Flexibility Cannot be reduced below a minimum level. Highly flexible and can be postponed.
Examples Food, water, shelter, basic clothing, medicines. Chocolate, branded clothes, smartphone upgrades, luxury travel.
Needs and Wants

Post navigation

Next Post: Role of Needs and Wants in Daily Living

Copyright © 2025 What Is Marketing.

Browse Topics:ABCDEGIKMNOPQRSTV