Few cons of marketing analytics in business are:
- Marketing analytics forces organizations to trust automated inputs when forecasting results.
- It makes leaders rely on system-generated numbers to plan future targets.
- The platform limits manual checks as forecasts come directly from automation.
- Executives use it to predict outcomes based on pre-set data flows.
- Managers follow its projections even when human review is minimal.
- Teams depend on its calculations to estimate growth across upcoming quarters.
Also check out the advantages and disadvantages of marketing analytics to get more details on marketing analtyics.