Few advantages of ambush marketing are:
- Ambush marketing limits spending on paid promotions and gains strong visibility through media coverage of the event.
- It reduces spending by sharing visibility with larger sponsored brands.
- When tied to trending moments, it reaches people who engage with event highlights.
- Through event broadcasts and online mentions, it boosts brand visibility across multiple platforms.
- Broad event exposure helps people remember the brand long after the occasion ends.
Check out comprehensive advantags and its disadvantages to learn more about ambush marketing.