Few advantages of market segmentation are:
- Market segmentation helps brands send messages that match each customer’s intent.
- It boosts revenue by putting high-demand products in front of ready buyers.
- Smarter segmentation reduces ad waste by excluding people who won’t engage.
- Personalized content builds emotional ties that make buyers return.
- They outperform competitors by launching products where demand is rising but supply is scarce.
You might also like complete list of advantages and disadvantages of market segmentation so check it out.