Few advantages of marketing channels are:
- Marketing channels help brands increase visibility among global audiences using the same media assets.
- It helps brands sell unique items directly to micro-markets with little upfront investment.
- They let sales teams follow up with buyers even when offices are closed.
- These platforms allow new brands to rank alongside established ones without huge marketing budgets.
- Such timing lets brands appear in real time when customers click “add to cart” on related product.
Also check out the comprehensive advantages and disadvantages of marketing channels.