Some negatives of email marketing are:
- Email marketing loses attention when subject lines fail to spark curiosity or urgency.
- It loses visibility when competing with urgent or personal messages.
- Low click-through rates mean fewer visitors see product or service pages.
- Off-topic offers make subscribers feel disconnected from the brand.
- Continuous trial-and-error increases time spent on each email campaign.
You might also like full list of advantages and its disadvantages to know more about email marketing.