Some negatives of marketing channels are:
- Marketing channels increase long-term costs by charging recurring service fees that brands can’t avoid.
- Visibility costs rise fastest when customer intent is highest, which weakens profits during peak sales.
- Visibility depends on continuous promotion, which turns advertising into a permanent operating expense.
- Brands spend more on talent just to handle routine ad setup, optimization, and performance monitoring.
- These contracts reduce flexibility by forcing businesses to keep paying even when results drop.
Check out few related articles to know more about marketing channels and its advantages and disadvantages.