Some negative points of green marketing are:
- Green marketing adds cost pressure because brands must follow strict environmental rules throughout the production process.
- It slows product releases since teams need extra time to prove every sustainability step is correct.
- It makes value comparisons harder to win when cheaper traditional products offer similar features.
- It delays purchasing decisions while teams verify that every supplier follows ethical sourcing.
- It forces tough spending choices when environmental upgrades do not reach profitable scale quickly.
Some points on advantages and disadvantages of green marketing are also present so check it out.