Some positives of agricultural marketing are:
- Agricultural marketing connects farmers with urban wholesale markets where produce demand is higher, increasing earning potential.
- It helps farmers join global supply chains where demand for seasonal crops remains high year-round.
- It schedules timely pickups through digital logistics systems that keep crops moving from fields to markets without delay.
- It publishes transaction records that make it easy to track payments and detect unfair pricing practices.
- It reduces seasonal income risks by spreading crop sales across multiple buyers with steady purchasing needs.
Also check out the complete advantages and disadvantages of agricultural marketing.