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Discuss some cons of Quantitative Research

Posted on October 29, 2025 By whatismarketing.org

Some cons of quantitative research are:

  • Quantitative research weakens understanding of how people interpret meaning within real situations.
  • It misses how personal viewpoints change the way people understand the same event.
  • This approach ignores how emotions or beliefs shape what information means to someone.
  • Such research hides the role of experience in how people judge or respond to results.
  • It reduces meaning to numbers that cannot show how individuals think or feel.

If you want to know more details on this type of research then check full advantages and disadvantages of quantitative research.

Quantitative Research

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