Some points on disadvantages of market segmentation are:
- Market segmentation raises production costs fast when teams create separate ads and landing pages for every segment.
- It blocks potential customers who might buy outside the defined groups.
- One breach of stored profiles can raise compliance fines and damage public trust fast.
- Decision-making drags when managers wait for detailed reports on every segment.
- A shifting voice across groups weakens long-term recognition and trust.
Other points on advantages and its disadvantages are also discussed so check it out to learn more about market segmentation.