Some positive points on green marketing are:
- Green marketing guides people toward brands that offer sustainable products so they feel aligned with their own values each time they buy.
- It keeps repeat purchases flowing because customers trust the brand to stay responsible over time.
- It nurtures ongoing loyalty when people see a brand consistently following through on its sustainability promises.
- It boosts advocacy when satisfied customers tell others about brands that share their environmental values.
- It makes premium pricing feel justified when brands show real benefits to communities and the environment.
Get more details on complete advantages and disadvantages of green marketing.