Customer loyalty
- Customer loyalty continues when services are delivered in the same manner during repeated purchases.
- Buying behavior continues when pricing remains consistent, products remain available, and service quality remains the same.
- Changes in service delivery or access influence whether customers continue purchasing from the same seller.
Brand loyalty
- Brand loyalty continues when consumers recognize and remember a brand through repeated exposure.
- Brand choice continues as trust forms from consistent product performance over time.
- Brand names and prior usage guide selection even when purchasing conditions change.
Summary statement
- Loyalty continues through stable service experience in customer loyalty and through sustained brand recognition in brand loyalty.
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