- Brand identity provides a structural system for brand presentation, and brand image emerges as public reputation.
- This structural system organizes how branding elements are assembled in communication materials.
- It supports coordinated brand presentation across marketing and corporate communication functions.
- Public reputation develops from observed brand performance and delivery over time.
- Ongoing discussion and reference reinforce how the brand is regarded by the public.
Also know more about difference between brand identity and brand image to get more information related to it.