- Targeting is based on analyzing customer data, whereas positioning is based on shaping how customers understand the product.
- Businesses study factors like income, needs, and behavior to decide which groups to target.
- Using data makes it easier to compare different customer groups.
- This approach reduces guesswork when selecting the right audience.
- As a result, targeting decisions become more accurate and reliable.
Also find out more information on difference between targeting and positioning to learn more about it.