Consumer behavior examines how buyers form preferences and final decisions so businesses can shape their marketing strategies to align with those patterns. It notes how people form their likes and decisions so businesses can create content and offers that fit those choices. It examines how emotions and surroundings help customers decide which products feel right to them. It tracks needs and buying patterns so businesses can adjust their targeting to match real customer behaviour. It also includes behaviour where customers switch brands, helping companies understand when and why people look for new options.
Also check out definition and meaning of consumer behavior to learn more about it.