Some points on importance of marketing analytics are:
- Marketing analytics is important because it measures campaign performance and monitors customer response patterns across channels.
- Marketing analytics records impressions, clicks, conversions, and cost metrics for each marketing campaign using defined measurement frameworks.
- It compares planned campaign objectives with actual delivery results using time-bound performance indicators.
- It quantifies performance differences between campaigns by applying consistent metrics across channels and periods.
- It detects performance variation by tracking changes in campaign metrics before, during, and after execution.
- Marketing analytics tracks customer interactions such as views, clicks, sign-ups, and purchases across digital and offline channels.
- It identifies recurring response patterns by observing how customers react to messages on different platforms over time.
- It records channel-specific response data to show how customer behavior differs between email, search, social media, and websites.
- It monitors shifts in customer responses by analyzing repeated interaction data across multiple touchpoints.