Some negative points of marketing automation are:
- Marketing automation fills the setup phase with more stages which keeps marketing operations working longer before campaigns start.
- It stacks all choices in a steady layout which keeps campaigns moving without trouble once they start.
- It takes teams into updated routes which helps new workflows settle as they work forward.
- It shapes raw data into simple forms which helps automated actions run without errors.
- It places current steps under rule control which helps existing processes run without breaking system rules.
You might also like full details of advantages and disadvantages of marketing automation for more information.