Some points on negatives of mobile promotions are:
- Mobile promotions raise confidentiality concerns and data breach threats.
- Such promotions ask users to enter emails or phone numbers and increase the chance of private details being shared.
- When people join reward programs through mobile promotions their personal data can be copied or sold without notice.
- Some mobile promotions use unsecured forms that make it easy for hackers to steal information.
- Pop-up offers in mobile apps sometimes collect sensitive data and cause users to worry about how it is stored.
Also check out related article on advantages and its disadvantages of mobile marketing.