Some points on benefits of international marketing are:
International marketing uses entry methods such as exporting, licensing, franchising, joint ventures, or direct investment so businesses can start selling their products in other countries. For example, exporting allows a company to produce goods in its home country and sell them to buyers in foreign markets through international distributors. When firms want stronger local support, international marketing may rely on franchising or joint ventures so local partners help manage sales, distribution, and customer service in the new market.
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