Some pros of email marketing are:
- Email marketing keeps acquisition costs low by nurturing leads already in the company database.
- It groups people using live actions like browsing duration, cart adds, and abandoned checkouts.
- It lowers campaign expenses by using email lists instead of buying ads or outdoor banners.
- Free layout options remove the need for pricey creative tools or custom coding.
- Marketers build segments from data like order history, location, and budget range.
Check out comprehensive advantages and disadvantages of email marketing to learn more about it.