Some points on pros of ambush marketing are:
- Ambush marketing cuts extra marketing expenses and draws larger audiences by connecting brand messages to trending moments.
- It avoids large marketing budgets by promoting around existing event coverage.
- It wins audience interest by placing brand messages within popular event coverage.
- When featured alongside event stories, it keeps the brand noticeable to large viewer groups.
- By appearing in major event highlights, it reinforces brand identity in the audience’s mind.
Also find out complete advantages & disadvantages of ambush marketing for more information.