Some pros of market segmentation are:
- Market segmentation allows companies to create offers for people who are ready to buy.
- It lifts average order value by pairing core products with relevant add-ons.
- Fewer irrelevant impressions mean brands spend less money on lost traffic.
- Direct replies to customer feedback develop a sense of genuine care.
- New offerings in overlooked regions help companies lead in emerging markets.
Also find out comprehensive advantages and its disadvantages to learn more about market segmentation.