- Niche marketing encourages word-of-mouth referrals within the targeted community.
- Consumers generally trust referrals from people they know.
- Word-of-mouth is a significant influence on purchasing decisions.
- Referred customers typically have higher retention rates and brand loyalty.
- Positive word-of-mouth strengthens brand reputation and customer relationships.
- Word-of-mouth referrals significantly impact purchasing decisions and increases trust.
- Check more details on advantages as well as disadvantages of nich marketing