- Niche marketing allows businesses to thoroughly understand the different needs and preferences of specific customer groups.
- Around 78% of consumers say that personalized content increases their intent to purchase, and businesses that design their offerings to meet specific customer needs see a 20% increase in customer satisfaction.
- Also, this type of personalized experience drives repeat engagement and loyalty.
- By understanding customer needs, businesses can design their products and services more effectively, and designing products and services to meet specific customer needs increases satisfaction and loyalty.
Also check out other advantages and disadvantages of niche marketing here