Some points on advantages of content marketing are:
- Content marketing provides real guidance that helps audiences see the brand as experienced and trustworthy.
- It builds audience intent by sharing consistent insights that guide people toward purchase actions.
- It strengthens brand authority by publishing clear and accurate content that earns lasting trust.
- It gets more interaction by posting updates that answer common questions.
- It cuts promotion costs by earning clicks from people looking for helpful content.
To know more about advantages and disadvantages check it out related article on content marketing.