Some points on advantages of email marketing are:
- Email marketing avoids platform fees by sending promotions through owned email channels.
- It sorts subscribers by what they like, how often they buy, and the price ranges they prefer.
- It avoids ad spending by reaching users directly without paid media or third-party platforms.
- Automation sends follow-up emails on time without manual work or extra staff.
- Email lists get divided based on how often people shop and what they prefer.
Also check out its advantages and disadvantages to learn more about email marketing.