Some points on advantages of green marketing are:
- Green marketing encourages people to pick brands that use cleaner materials and cut down on carbon emissions because those choices genuinely feel better for the planet.
- It makes eco-conscious shoppers come back again because they know the brand uses low impact production that matches their values.
- It builds loyalty by showing shoppers that a brand is consistently reducing harm and doing the right thing for the environment.
- It gets people talking with friends when they feel proud sharing a brand that cares about sustainability.
- It helps customers feel okay spending a little extra when they can clearly see the brand is actually helping reduce environmental damage.
Also check out advantages and disadvantages of green marketing so check it out.