Some points on advantages of outbound marketing are:
- Outbound marketing places messages on everyday channels that unaware people already use.
- It places the brand in front of people before they begin comparing options.
- It places messages on channels that reach people who never enter a search query.
- It places brand messages on offline channels that these demographics rely on every day.
- It places the message on broadcast channels that dominate in low-digital areas.
Also check out advantages and disadvantages of oubound marketing to know more about it.