What are the aspects of B2B Marketing?

Some aspects of B2B marketing are:

It targets firms and enterprises so purchase decisions support production and service activities.
It engages technical and financial staff so product selection is evaluated from multiple viewpoints.
It encourages regular interaction with clients so trust develops over repeated transactions.
It serves business buyers with volume requirements so deals are larger than consumer purchases.
It follows documented procurement processes so purchases are recorded and audited properly.