Some aspects of brand loyalty are:
- It identifies consistent choice across purchase occasions so marketers can rely on unaffected repeat demand.
- It highlights loyal buying commitment so firms can minimise customer loss.
- It explains favourable brand beliefs so companies can preserve their loyal base.
- It outlines assurance created by consistent quality so businesses can hold stable demand.
- It describes low brand-switching likelihood so marketers can safeguard their customer group.
Also get more information on characteristics of brand loyalty to learn more about it.