Some traits of cooperative marketing are:
- Marketing efforts are unified instead of being scattered across individuals.
- The cooperative represents members collectively in marketing activities.
- Joint marketing arrangements form the foundation of cooperative marketing.
- Producers gain leverage in negotiations by presenting a united front.
- The cooperative enhances members’ capacity to influence contractual terms.
- Collective bargaining helps balance power between producers and buyers.
Also find out full characteristics of cooperative marketing to learn more about it.